Product-service innovation: Reframing the buyer-customer landscape

John Bessant*, Mickey Howard, Nigel Caldwell

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationProcuring Complex Performance
Subtitle of host publicationStudies of Innovation in Product-Service Management
Number of pages18
ISBN (Electronic)9780203842058
ISBN (Print)9780415800051
Publication statusPublished - 2011

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting

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