Abstract
The popularity of social networking site (SNS) and excessive internet use is on
the rise especially in recent years. Today, it is no longer a surprise to see even
young primary school students indulge in Facebook during their spare time or
after school. In the context of Malaysia, Yee (2010) found that approximately
six million Malaysians own Facebook. This number placed the country in
the fourth position on social media usage in Asia-Pacific. According to TNS,
Malaysia topped the list of countries with most SNS friends, with Chinese users
emerging as heavier users compared to other races, spending up to nine hours
each week on SNS (The Star Online, 2010b).
the rise especially in recent years. Today, it is no longer a surprise to see even
young primary school students indulge in Facebook during their spare time or
after school. In the context of Malaysia, Yee (2010) found that approximately
six million Malaysians own Facebook. This number placed the country in
the fourth position on social media usage in Asia-Pacific. According to TNS,
Malaysia topped the list of countries with most SNS friends, with Chinese users
emerging as heavier users compared to other races, spending up to nine hours
each week on SNS (The Star Online, 2010b).
| Original language | English |
|---|---|
| Title of host publication | Media Matters: Networked Media Content Research Report |
| Publisher | Malaysian Communications and Multimedia Commission |
| Pages | 68-81 |
| Number of pages | 14 |
| Volume | 2 |
| Publication status | Published - 2014 |