Presentational Features of US and UK Christmas Season Advertising in Sunday Journal and Tabloid Newspapers: Cross-Cultural Content Analysis

Mark Davies; M. Prince

Presentational Features of US and UK Christmas Season Advertising in Sunday Journal and Tabloid Newspapers: Cross-Cultural Content Analysis

Mark Davies, M. Prince

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	14-18
Number of pages	5
Journal	Business Journal
Volume	17
Issue number	1-2
Publication status	Published - Mar 2002

Cite this

@article{55e7f6a3b3bc452fae8b81b6b5ff4cea,

title = "Presentational Features of US and UK Christmas Season Advertising in Sunday Journal and Tabloid Newspapers: Cross-Cultural Content Analysis",

author = "Mark Davies and M. Prince",

year = "2002",

month = mar,

language = "English",

volume = "17",

pages = "14--18",

journal = "Business Journal",

issn = "1524-0789",

number = "1-2",

}