Presentational Features of US and UK Christmas Season Advertising in Sunday Journal and Tabloid Newspapers: Cross-Cultural Content Analysis

Mark Davies, M. Prince

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)14-18
    Number of pages5
    JournalBusiness Journal
    Volume17
    Issue number1-2
    Publication statusPublished - Mar 2002

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