Preface

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Foreword/postscript

Original language	English
Title of host publication	Improving Consumer Engagement in Digital Marketing Through Cognitive AI
Publisher	IGI Global
Pages	xiii-xiv
Number of pages	2
ISBN (Electronic)	9798337337777
ISBN (Print)	9798337337753, 9798337337760
DOIs	https://doi.org/10.4018/979-8-3373-3775-3
Publication status	Published - 30 Sept 2025

ASJC Scopus subject areas

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title = "Preface",

author = "Hamed Nozari and Sepideh Samadi and Stavroula Kalogeras",

year = "2025",

month = sep,

day = "30",

doi = "10.4018/979-8-3373-3775-3",

language = "English",

isbn = "9798337337753",

pages = "xiii--xiv",

booktitle = "Improving Consumer Engagement in Digital Marketing Through Cognitive AI",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Preface

AU - Nozari, Hamed

AU - Samadi, Sepideh

AU - Kalogeras, Stavroula

PY - 2025/9/30

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UR - https://www.scopus.com/pages/publications/105022770298

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SN - 9798337337753

SN - 9798337337760

SP - xiii-xiv

BT - Improving Consumer Engagement in Digital Marketing Through Cognitive AI

PB - IGI Global

ER -