Porter’s Five Forces and Generic Strategies

Norin Arshed, Jaydeep Pancholi

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationEnterprise and its Business Environment
    EditorsNorin Arshed, Julie McFarlane, Robert MacIntosh
    PublisherGoodfellow Publishers
    Pages151-168
    Number of pages18
    ISBN (Electronic)9781910158807
    ISBN (Print)9781910158784
    Publication statusPublished - 2016

    Cite this

    Arshed, N., & Pancholi, J. (2016). Porter’s Five Forces and Generic Strategies. In N. Arshed, J. McFarlane, & R. M. (Eds.), Enterprise and its Business Environment (pp. 151-168). Goodfellow Publishers.