"Planning the Marketing Communications Process", in Kitchel Philip (ed.) Marketing Communications : Principles and Practice.

J F Desmond

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    Original languageEnglish
    Title of host publicationInternational Thomson Business Press
    Pages18-39
    Number of pages22
    VolumeCh. 4
    Publication statusPublished - 1999

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