Pharmaceutical marketing effectiveness: learning lessons from medical error research

Iain Black

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2003
    EventBritish Academy of Management Conference 2003 - Harrogate, United Kingdom
    Duration: 15 Sep 200317 Sep 2003

    Conference

    ConferenceBritish Academy of Management Conference 2003
    Abbreviated titleBAM 2003
    CountryUnited Kingdom
    CityHarrogate
    Period15/09/0317/09/03

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