Performance measurement systems: Does market focused learning and entrepreneurial orientation improve travel agency performance?

Renzo Cordina, Babak Taheri, Umit Sezer Bititci, Martin Gannon, Julie McFarlane

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe Art of Living Together: 7th Advances in Tourism Marketing Conference
PublisherUniversidade do Algarve
Pages267-272
Publication statusPublished - Sep 2017
EventATMC, Casablanca, Morocco -
Duration: 5 Sep 2017 → …

Conference

ConferenceATMC, Casablanca, Morocco
Period5/09/17 → …

Cite this

Cordina, R., Taheri, B., Bititci, U. S., Gannon, M., & McFarlane, J. (2017). Performance measurement systems: Does market focused learning and entrepreneurial orientation improve travel agency performance? In The Art of Living Together: 7th Advances in Tourism Marketing Conference (pp. 267-272). Universidade do Algarve. http://atmcconferences.com/2017/PROCEEDING%20BOOK%207%20ATMC_CASABLANCA.compressed.pdf