Perceptions of risk in e-commerce

Iain Black, Y Y Lin

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2003
    Event32nd European Marketing Academy Conference 2003 - Glasgow, United Kingdom
    Duration: 20 May 200323 May 2003

    Conference

    Conference32nd European Marketing Academy Conference 2003
    Abbreviated titleEMAC 2003
    CountryUnited Kingdom
    CityGlasgow
    Period20/05/0323/05/03

    Cite this

    Black, I., & Lin, Y. Y. (2003). Perceptions of risk in e-commerce. Paper presented at 32nd European Marketing Academy Conference 2003, Glasgow, United Kingdom.