People as an essential tool for the consideration of ethics in the product lifecycle

Alana James, Mersha Aftab

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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This paper explores the vital engagement of people at different stages of the product lifecycle. The incorporation of human values in the creation of empathy allows for ethics to be considered across the design and make process. A case study approach was adopted utilising data obtained from two large consumer goods companies. From this, a relationship was found to lie between the involvement of people as active participants and the creation of empathy. These empathetic values consequently facilitated the consideration of a responsible approach to be implemented. Conclusions show that during the design process people create added value with a participatory approach, whilst during production consumers become prosumers in consumer led innovation to help drive forward an ethical agenda.
Original languageEnglish
Title of host publicationConference Proceedings of the Design Management Academy
EditorsErik Bohemia, Cees de Bont, Lisbeth Svengren Holm
Place of PublicationLondon
PublisherDesign Management Academy
Number of pages19
ISBN (Print)9781912294138
Publication statusPublished - 4 Jun 2017
EventDesign Management Academy Conference 2017 - The Hong Kong Polytechnic University, Hong Kong, Hong Kong
Duration: 7 Jun 20179 Jun 2017

Publication series

NameDesign Management Academy Conference 2017
ISSN (Electronic)2514-8419


ConferenceDesign Management Academy Conference 2017
Country/TerritoryHong Kong
CityHong Kong
OtherResearch Perspectives on Creative Intersections
Internet address


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