| Original language | English |
|---|---|
| Pages (from-to) | 48-57 |
| Number of pages | 10 |
| Journal | Journal of Product and Brand Management |
| Volume | 5 |
| Publication status | Published - 1996 |
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Own branding in UK and French grocery markets
- John Fernie
- , F.R.A. Pierrel
Research output: Contribution to journal › Article
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