| Original language | English |
|---|---|
| Pages (from-to) | 48-57 |
| Number of pages | 10 |
| Journal | Journal of Product and Brand Management |
| Volume | 5 |
| Publication status | Published - 1996 |
Own branding in UK and French grocery markets
John Fernie, F.R.A. Pierrel
Research output: Contribution to journal › Article
34
Citations
(Scopus)