Own branding in UK and French grocery markets

John Fernie, F.R.A. Pierrel

    Research output: Contribution to journalArticle

    28 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)48-57
    Number of pages10
    JournalJournal of Product and Brand Management
    Volume5
    Publication statusPublished - 1996

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