Organising Digitally for Innovation under Covid-19 Crisis

Research output: Chapter in Book/Report/Conference proceedingConference contribution


COVID-19 has impacted almost every industry, including the banking
sector. The current study reviews Multinational Enterprises (MNEs) and small
and medium sized enterprises (SMEs) agility from the entrepreneurial team
concept using the ambidexterity and strategic agility approaches by emphasising
the crises due to COVID-19. Using closed-ended questionnaires from the Lloyd
Banking Group, UK employees' a snowball sampling technique will be used to
determine the participants. In addition, a quantitative research method will be
employed to analyse the results, and statistical techniques like Regression and
ANOVA will be used. The key findings of the proposed research will be
advantageous for organisations to sustain their innovative process and give it a
competitive position by ensuring that the process is beneficial for their
customers, in addition to the Lloyd Banking group case study, which will be
helpful for the fi
Original languageEnglish
Title of host publicationXXXIII ISPIM Innovation Conference "Innovating in a Digital World"
PublisherThe International Society for Professional Innovation Management (ISPIM)
Number of pages9
ISBN (Print)978-952-335-694-8
Publication statusPublished - 8 Jun 2022


Dive into the research topics of 'Organising Digitally for Innovation under Covid-19 Crisis'. Together they form a unique fingerprint.

Cite this