Online privacy as space: Concepts, issues, and research avenues for digital consumption

Ian Grant*, Kathryn Waite

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter


Technological developments in analytical and tracking software, coupled with the commercial benefits associated with the use of predictive technology, have resulted in the marketisation of individual information. Consumer privacy concern has expanded to include a range of responses and we discuss privacy cynicism, fatigue, fatalism, and alienation. However, privacy research is limited by its focus on Privacy Calculus Theory and the conceptualisation of an exchange of personal information in return for benefits. The chapter contributes to privacy research by offering a framework of online spaces (personal, semi-public, and public) and by demonstrating links between online privacy research and online identity performance.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Digital Consumption
Number of pages11
ISBN (Electronic)9781003317524
ISBN (Print)9781032329598
Publication statusPublished - 26 Sept 2022

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • General Business,Management and Accounting
  • General Social Sciences
  • General Arts and Humanities


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