| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 4th International Colloquium on Design, Branding and Marketing |
| Editors | Katelijn Quartier, Ann Petermans, T. C. Melewar |
| Place of Publication | Hasselt, Belgium |
| Pages | 34-40 |
| Number of pages | 7 |
| ISBN (Electronic) | 9789089130693 |
| Publication status | Published - 2018 |
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