On-line messages:developing an integrated communications model for biotechnology companies

A Ranchhod; C Gurau

On-line messages:developing an integrated communications model for biotechnology companies

A Ranchhod
, C Gurau

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Internet Marketing edited by Wright LT, Maclaran P, Broderick A, Starkey M and Baron P. Published by the Graduate Business School, De Monfort University
Publication status	Published - 2000

Cite this

@inbook{7a888f00e265405882f85d96608bf913,

title = "On-line messages:developing an integrated communications model for biotechnology companies",

author = "A Ranchhod and C Gurau",

year = "2000",

language = "English",

isbn = "1857213203",

booktitle = "Internet Marketing edited by Wright LT, Maclaran P, Broderick A, Starkey M and Baron P. Published by the Graduate Business School, De Monfort University",

}