| Original language | English |
|---|---|
| Title of host publication | Internet Marketing edited by Wright LT, Maclaran P, Broderick A, Starkey M and Baron P. Published by the Graduate Business School, De Monfort University |
| Publication status | Published - 2000 |
On-line messages:developing an integrated communications model for biotechnology companies
A Ranchhod, C Gurau
Research output: Chapter in Book/Report/Conference proceeding › Chapter