On-line messages:developing an integrated communications model for biotechnology companies

A Ranchhod, C Gurau

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationInternet Marketing edited by Wright LT, Maclaran P, Broderick A, Starkey M and Baron P. Published by the Graduate Business School, De Monfort University
    Publication statusPublished - 2000

    Cite this

    Ranchhod, A., & Gurau, C. (2000). On-line messages:developing an integrated communications model for biotechnology companies. In Internet Marketing edited by Wright LT, Maclaran P, Broderick A, Starkey M and Baron P. Published by the Graduate Business School, De Monfort University