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Old Fashioned Values: Nostalgic Tendency and Emotional Attachment as moderators of Fashion Brand Value

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of Academy of Marketing 2025 Annual Conference and Doctoral Colloquium
Subtitle of host publicationSaints and Scholars
EditorsD. Alton, S. Tanner, M. McCarthy
PublisherUniversity College Cork
ISBN (Electronic)978-1-9196473-1-9
Publication statusPublished - 8 Jul 2025

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