“Old boys' club”: Barriers to digital marketing in small B2B firms

Research output: Contribution to journal › Article › peer-review

55 Citations (Scopus)

17 Downloads (Pure)

Original language	English
Pages (from-to)	266-279
Journal	Industrial Marketing Management
Volume	102
Early online date	7 Feb 2022
DOIs	https://doi.org/10.1016/j.indmarman.2022.01.022
Publication status	Published - Apr 2022

Access to Document

Download pdf
© 2022 The Authors. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Final published version, 824 KBLicence: CC BY

@article{c106b998771a4109ae880ca7daedf3b1,

title = "“Old boys' club”: Barriers to digital marketing in small B2B firms",

author = "Justina Setkute and Sally Dibb",

year = "2022",

month = apr,

doi = "10.1016/j.indmarman.2022.01.022",

language = "English",

volume = "102",

pages = "266--279",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}