“Old boys' club”: Barriers to digital marketing in small B2B firms

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Original language	English
Pages (from-to)	266-279
Journal	Industrial Marketing Management
Volume	102
Early online date	7 Feb 2022
DOIs	https://doi.org/10.1016/j.indmarman.2022.01.022
Publication status	Published - Apr 2022

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@article{c106b998771a4109ae880ca7daedf3b1,

title = "{\textquotedblleft}Old boys' club{\textquotedblright}: Barriers to digital marketing in small B2B firms",

author = "Justina Setkute and Sally Dibb",

year = "2022",

month = apr,

doi = "10.1016/j.indmarman.2022.01.022",

language = "English",

volume = "102",

pages = "266--279",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

}