Nostalgic festivals: The Case of Cappadox

Babak Taheri, Martin Joseph Gannon, Hossein Olya

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

1 Citation (Scopus)


The chapter begins by outlining the theoretical underpinning, before the research design and explains methodology. It explores the interplay between notions of nostalgia, social interaction and the interactive engagement experiences for a sample of European visitors to a contemporary festival in a world-renowned cultural destination. The importance of nostalgia in shaping the way in which visitors engage with destinations and attractions is established, with its influence recognised from early perspectives on pathological conditions to work on sociological phenomena and identity development and maintenance. Nostalgia can contribute to individuals’ sense of identity based on shared heritage and memories, where self-identity provides consumers with the push to purchase a product or service. Since 2015, the Cappadox festival has served as a top cultural heritage attraction for European visitors eager to experience its varied programme and otherworldly landscape.
Original languageEnglish
Title of host publicationHeritage and Festivals in Europe
Subtitle of host publicationPerforming Identities
Number of pages16
ISBN (Electronic)9780429202964
ISBN (Print)9780367186760
Publication statusPublished - 2019


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