Abstract
Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.
Original language | English |
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Publisher | Emerald Publishing Limited |
Number of pages | 225 |
ISBN (Electronic) | 9781839095542 |
ISBN (Print) | 9781839095573 |
DOIs | |
Publication status | Published - 1 Mar 2021 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting