New Perspectives on Critical Marketing and Consumer Society

Elaine L. Ritch (Editor), Julie McColl (Editor)

    Research output: Book/ReportBook

    4 Citations (Scopus)

    Abstract

    Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

    Original languageEnglish
    PublisherEmerald Publishing Limited
    Number of pages225
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    DOIs
    Publication statusPublished - 1 Mar 2021

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • General Business,Management and Accounting

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