Netnographical methods and the challenge of researching hidden and secretive employee social media practices

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationHandbook of Qualitative Research Methods on Human Resource Management
Subtitle of host publicationInnovative Techniques
EditorsKeith Townsend, Rebecca Loudoun, David Lewin
PublisherEdward Elgar Publishing
Pages92-105
ISBN (Electronic)978 1 78471 118 4
ISBN (Print)978 1 78471 117 7
Publication statusPublished - 31 Aug 2016

Publication series

NameHandbooks of Research Methods in Management Series

Keywords

  • research methods
  • HRM
  • blogging
  • netnography

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