Neighbourhood belonging, social class and social media—providing ladders to the cloud

Peter Matthews*

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    15 Citations (Scopus)


    The growth of social media over the past decade has transformed how we have interacted with the World Wide Web. This paper presents data from a research project coproduced with community organisations that had created an online archive through a Facebook site of a deprived neighbourhood in Edinburgh, Scotland. Framing the data from this site in the literature on class, place, stigma and belonging, the paper presents further evidence of the ‘we-being’ of working-class residence as opposed to the elective belonging of middle class people, and the stigma towards working-class neighbourhoods from wider society. The paper concludes by highlighting the benefits of social media in producing a natural discussion about neighbourhoods and residence and the importance of creating ladders to the cloud for working-class neighbourhoods.

    Original languageEnglish
    Pages (from-to)22-39
    Number of pages18
    JournalHousing Studies
    Issue number1
    Publication statusPublished - 2015


    • methods
    • neighbourhood belonging
    • neighbourhood deprivation
    • social class
    • Social media

    ASJC Scopus subject areas

    • Environmental Science (miscellaneous)
    • Sociology and Political Science
    • Urban Studies


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