Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M. Brown; Ian Charity; Andrew Robson

Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M. Brown, Ian Charity, Andrew Robson

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2016
Event	49th Academy of Marketing Conference 2016: Radical marketing - Newcastle Business School, Newcastle, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

Conference	49th Academy of Marketing Conference 2016
Abbreviated title	AM 2016
Country/Territory	United Kingdom
City	Newcastle
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Keywords

pedagogy
business simulations
assessment
international students
experiential learning

Cite this

@conference{d4ecf163d92d4ad084e6f89d83f81477,

title = "Multicultural HE student perspectives of factors in international marketing simulation efficacy",

keywords = "pedagogy, business simulations, assessment, international students, experiential learning",

author = "Brown, {David M.} and Ian Charity and Andrew Robson",

note = "The 49th Academy of Marketing Conference ; Conference date: 06-07-2016; 49th Academy of Marketing Conference 2016 : Radical marketing, AM 2016 ; Conference date: 04-07-2016 Through 07-07-2016",

year = "2016",

month = jul,

day = "4",

language = "English",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}

TY - CONF

T1 - Multicultural HE student perspectives of factors in international marketing simulation efficacy

AU - Brown, David M.

AU - Charity, Ian

AU - Robson, Andrew

N1 - The 49th Academy of Marketing Conference ; Conference date: 06-07-2016

PY - 2016/7/4

Y1 - 2016/7/4

KW - pedagogy

KW - business simulations

KW - assessment

KW - international students

KW - experiential learning

M3 - Paper

T2 - 49th Academy of Marketing Conference 2016

Y2 - 4 July 2016 through 7 July 2016

ER -