Multicultural HE student perspectives of factors in international marketing simulation efficacy

David M. Brown, Ian Charity, Andrew Robson

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 4 Jul 2016
Event49th Academy of Marketing Conference 2016 - Newcastle Business School, Newcastle, United Kingdom
Duration: 4 Jul 20167 Jul 2016
https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

Conference49th Academy of Marketing Conference 2016
Abbreviated titleAM 2016
Country/TerritoryUnited Kingdom
CityNewcastle
Period4/07/167/07/16
Internet address

Keywords

  • pedagogy
  • business simulations
  • assessment
  • international students
  • experiential learning

Cite this