Motives underlying the choice of business majors: A multi-country comparison

Mark A P Davies, Surinder Tikoo*, Jiali Laura Ding, Mohamed Salama

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    10 Citations (Scopus)


    This study examines the motives that affect students' choice of business majors. Based on a literature review, five motives affecting students' choice of business majors were identified. These motives were measured using data collected from undergraduate business students in China, UAE, UK, and USA. Factor analyses of the four datasets revealed a remarkably similar factor structure indicating that the motives underlying the choices of different major in these four countries are similar. Across the four countries, the importance of these motives is the same for two motives and only partially different for the remaining three motives. Overall, the results suggest that there is considerable global convergence in consumer behavior in the business education context.

    Original languageEnglish
    Pages (from-to)50-61
    Number of pages12
    JournalInternational Journal of Management Education
    Issue number1
    Early online date6 Feb 2016
    Publication statusPublished - Mar 2016


    • Business education
    • Cultural convergence
    • Globalization
    • Institutional theory
    • Motives

    ASJC Scopus subject areas

    • Education
    • Strategy and Management


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