There is a relative paucity of studies in relation to Corporate Social Responsibility (CSR) focused upon the ‘upstream’ components of the supply chain (business-to-business) hence our research investigates upstream CSR activities and their underlying motives using case studies from 5 UK industries. Findings indicate that whilst companies recognise the need to cover a range of CSR issues in their supply chain, motives vary plus only those aspects seen to have strategic implications will be allocated resources in any significant manner.
|Title of host publication||Proceedings of the ANZMAC Sustainable Management and Marketing Conference, Victoria, Dec-09|
|Publication status||Published - 2009|
Powell, S., Davies, M. A., & Shearer, H-J. (2009). Motivating corporate social responsibility in the supply chain. In Proceedings of the ANZMAC Sustainable Management and Marketing Conference, Victoria, Dec-09 (pp. 1-7)