Motivating corporate social responsibility in the supply chain

Shaun Powell, Mark Alexander Davies, Helen-Jane Shearer

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Abstract

    There is a relative paucity of studies in relation to Corporate Social Responsibility (CSR) focused upon the ‘upstream’ components of the supply chain (business-to-business) hence our research investigates upstream CSR activities and their underlying motives using case studies from 5 UK industries. Findings indicate that whilst companies recognise the need to cover a range of CSR issues in their supply chain, motives vary plus only those aspects seen to have strategic implications will be allocated resources in any significant manner.
    Original languageEnglish
    Title of host publicationProceedings of the ANZMAC Sustainable Management and Marketing Conference, Victoria, Dec-09
    Pages1-7
    Publication statusPublished - 2009

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  • Cite this

    Powell, S., Davies, M. A., & Shearer, H-J. (2009). Motivating corporate social responsibility in the supply chain. In Proceedings of the ANZMAC Sustainable Management and Marketing Conference, Victoria, Dec-09 (pp. 1-7)