Abstract
There is a relative paucity of studies in relation to Corporate Social Responsibility (CSR) focused upon the ‘upstream’ components of the supply chain (business-to-business) hence our research investigates upstream CSR activities and their underlying motives using case studies from 5 UK industries. Findings indicate that whilst companies recognise the need to cover a range of CSR issues in their supply chain, motives vary plus only those aspects seen to have strategic implications will be allocated resources in any significant manner.
Original language | English |
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Title of host publication | Proceedings of the ANZMAC Sustainable Management and Marketing Conference, Victoria, Dec-09 |
Pages | 1-7 |
Publication status | Published - 2009 |