| Original language | English |
|---|---|
| Title of host publication | Marketing Perspectives |
| Editors | Andrew MacLaren, Thomas Farrington, Kevin O'Gorman |
| Publisher | Goodfellow Publishers |
| Pages | 35-52 |
| Number of pages | 28 |
| ISBN (Electronic) | 9781911396208 |
| ISBN (Print) | 9781911396185, 9781911396192 |
| Publication status | Published - 2017 |
Publication series
| Name | Global Management Series |
|---|---|
| Publisher | Goodfellow |
Keywords
- Money
- Marketing
- Accounting
- Budgeting
- Financial analysis
ASJC Scopus subject areas
- Marketing
- Accounting