Moderating the effect of fashion brand placement recall using different-sized viewing media

Christopher Alan Dodd, Emma Lavery, Stephen M. Wigley

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey
Publication statusPublished - 2010

Cite this

Dodd, C. A., Lavery, E., & Wigley, S. M. (2010). Moderating the effect of fashion brand placement recall using different-sized viewing media. In Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey
Dodd, Christopher Alan ; Lavery, Emma ; Wigley, Stephen M. / Moderating the effect of fashion brand placement recall using different-sized viewing media. Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. 2010.
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title = "Moderating the effect of fashion brand placement recall using different-sized viewing media",
author = "Dodd, {Christopher Alan} and Emma Lavery and Wigley, {Stephen M.}",
year = "2010",
language = "English",
booktitle = "Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey",

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Dodd, CA, Lavery, E & Wigley, SM 2010, Moderating the effect of fashion brand placement recall using different-sized viewing media. in Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey.

Moderating the effect of fashion brand placement recall using different-sized viewing media. / Dodd, Christopher Alan; Lavery, Emma; Wigley, Stephen M.

Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - Moderating the effect of fashion brand placement recall using different-sized viewing media

AU - Dodd, Christopher Alan

AU - Lavery, Emma

AU - Wigley, Stephen M.

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey

ER -

Dodd CA, Lavery E, Wigley SM. Moderating the effect of fashion brand placement recall using different-sized viewing media. In Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. 2010