Moderating the effect of fashion brand placement recall using different-sized viewing media

Christopher Alan Dodd, Emma Lavery, Stephen M. Wigley

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey
Publication statusPublished - 2010

Cite this

Dodd, C. A., Lavery, E., & Wigley, S. M. (2010). Moderating the effect of fashion brand placement recall using different-sized viewing media. In Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey