Moderating the effect of fashion brand placement recall using different-sized viewing media

Christopher Alan Dodd; Emma Lavery; Stephen M. Wigley

Moderating the effect of fashion brand placement recall using different-sized viewing media

Christopher Alan Dodd, Emma Lavery, Stephen M. Wigley

School of Social Sciences

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey
Publication status	Published - 2010

Cite this

@inproceedings{d0b22c36b56a4060a5b7178fd0da0876,

title = "Moderating the effect of fashion brand placement recall using different-sized viewing media",

author = "Dodd, {Christopher Alan} and Emma Lavery and Wigley, {Stephen M.}",

year = "2010",

language = "English",

booktitle = "Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey",

}

Moderating the effect of fashion brand placement recall using different-sized viewing media. / Dodd, Christopher Alan; Lavery, Emma; Wigley, Stephen M.
Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey. 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Moderating the effect of fashion brand placement recall using different-sized viewing media

AU - Dodd, Christopher Alan

AU - Lavery, Emma

AU - Wigley, Stephen M.

PY - 2010

Y1 - 2010

M3 - Conference contribution

BT - Proceedings of the 17th International EIRASS Conference on Recent Advances in Retailing and Services Science, July 2-5, 2010, Istanbul, Turkey

ER -