Mobile digital engagement: creating an immersive online shopping experience for m-commerce

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 10 Dec 2012
EventOxford Retail Futures Conference: New Technologies, Business Models and Customer Experience - Oxford, United Kingdom
Duration: 10 Dec 201211 Dec 2012

Conference

ConferenceOxford Retail Futures Conference: New Technologies, Business Models and Customer Experience
CountryUnited Kingdom
CityOxford
Period10/12/1211/12/12

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