Mobile digital engagement: creating an immersive online shopping experience for m-commerce

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 10 Dec 2012
EventOxford Retail Futures Conference: New Technologies, Business Models and Customer Experience - Oxford, United Kingdom
Duration: 10 Dec 201211 Dec 2012

Conference

ConferenceOxford Retail Futures Conference: New Technologies, Business Models and Customer Experience
CountryUnited Kingdom
CityOxford
Period10/12/1211/12/12

Cite this

Perry, P., Padilla, S., & Chantler, M. (2012). Mobile digital engagement: creating an immersive online shopping experience for m-commerce. Paper presented at Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience, Oxford, United Kingdom.