Mobile digital engagement: creating an immersive online shopping experience for m-commerce

Patsy Perry; Stefano Padilla; Mike Chantler

Mobile digital engagement: creating an immersive online shopping experience for m-commerce

Patsy Perry, Stefano Padilla, Mike Chantler

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 Dec 2012
Event	Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience - Oxford, United Kingdom Duration: 10 Dec 2012 → 11 Dec 2012

Conference

Conference	Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience
Country/Territory	United Kingdom
City	Oxford
Period	10/12/12 → 11/12/12

Cite this

@conference{21e85ad3eed9454cb625aa9a9c2fe4f6,

title = "Mobile digital engagement: creating an immersive online shopping experience for m-commerce",

author = "Patsy Perry and Stefano Padilla and Mike Chantler",

year = "2012",

month = dec,

day = "10",

language = "English",

note = "Oxford Retail Futures Conference: New Technologies, Business Models and Customer Experience ; Conference date: 10-12-2012 Through 11-12-2012",

}