Mixed Methods in Marketing Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed)

Original language	English
Title of host publication	Leading Edge Marketing Research
Subtitle of host publication	21st-Century Tools and Practices
Editors	Robert J Kaden, Linda Gerald, Melvin Prince
Publisher	Sage
Pages	300-318
ISBN (Print)	9781412991315
Publication status	Published - 2012

Cite this

@inbook{5a748fcd4e704de28bfed4e00e5eddd8,

title = "Mixed Methods in Marketing Research",

author = "Mel Prince and Davies, \{Mark Alexander\} and Chris Manolis and Susan Tratner",

year = "2012",

language = "English",

isbn = "9781412991315",

pages = "300--318",

editor = "Kaden, \{Robert J \} and Linda Gerald and Melvin Prince",

booktitle = "Leading Edge Marketing Research",

publisher = "Sage",

address = "United States",

}