Mixed Methods in Marketing Research

Mel Prince, Mark Alexander Davies, Chris Manolis, Susan Tratner

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Original languageEnglish
    Title of host publicationLeading Edge Marketing Research
    Subtitle of host publication21st-Century Tools and Practices
    EditorsRobert J Kaden, Linda Gerald, Melvin Prince
    ISBN (Print)9781412991315
    Publication statusPublished - 2012

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