Mixed Methods in Marketing Research

Mel Prince, Mark Alexander Davies, Chris Manolis, Susan Tratner

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

    Original languageEnglish
    Title of host publicationLeading Edge Marketing Research
    Subtitle of host publication21st-Century Tools and Practices
    EditorsRobert J Kaden, Linda Gerald, Melvin Prince
    PublisherSage
    Pages300-318
    ISBN (Print)9781412991315
    Publication statusPublished - 2012

    Cite this

    Prince, M., Davies, M. A., Manolis, C., & Tratner, S. (2012). Mixed Methods in Marketing Research. In R. J. Kaden, L. Gerald, & M. Prince (Eds.), Leading Edge Marketing Research: 21st-Century Tools and Practices (pp. 300-318). Sage.