Measuring host sincerity: Scale development and validation

Babak Taheri, Martin Joseph Gannon, Renzo Cordina, Sean Lochrie

Research output: Contribution to journalArticlepeer-review

59 Citations (Scopus)
700 Downloads (Pure)


The purpose of this study was to develop and validate a scale for host sincerity.

The ten-item host sincerity scale was developed by following a multi-stage scale development procedure (Delphi technique, qualitative interviews and surveys).

The findings reveal that host sincerity is a second-order construct with two underlying dimensions: “sincere social interaction” and “sincere emotional response”. By incorporating host sincerity into the consumer-based model of authenticity, the findings established significant relationships among all constructs, confirming the predictive validity of the host sincerity construct.

Research limitations/implications
Data were gathered from visitors to troglodyte heritage sites (Kandovan and Cappadocia). Future studies should test the newly formed sincerity scale at other cultural destinations to further explore the generalisability of the scale. Further, data were gathered from tourists. Future studies should consider host sincerity from a host perspective.

Practical implications
Cultural destination managers and local hosts can use this instrument as a supplementary tool to evaluate how sincere their hospitality offering appears to tourists.

This paper develops a host sincerity scale to explore the importance of sincere host–guest interactions and tourists’ emotional response to these interactions. It extends the consumer-based model of authenticity by drawing further attention to the importance and impact of host sincerity in stimulating memorable tourism experiences.
Original languageEnglish
Pages (from-to)2752-2772
Number of pages21
JournalInternational Journal of Contemporary Hospitality Management
Issue number8
Early online date7 Aug 2018
Publication statusPublished - 13 Aug 2018


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