Measuring customer satisfaction response modes: Fournier and Mick revisited

C Ioannou, Iain Black

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2004
    Event33rd European Marketing Academy Conference - Murcia, Spain
    Duration: 18 May 200421 May 2004

    Conference

    Conference33rd European Marketing Academy Conference
    Abbreviated titleEMAC 2004
    CountrySpain
    CityMurcia
    Period18/05/0421/05/04

    Cite this

    Ioannou, C., & Black, I. (2004). Measuring customer satisfaction response modes: Fournier and Mick revisited. Paper presented at 33rd European Marketing Academy Conference, Murcia, Spain.