Measuring customer satisfaction response modes: Fournier and Mick revisited

C Ioannou, Iain Black

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2004
    Event33rd European Marketing Academy Conference - Murcia, Spain
    Duration: 18 May 2004 → 21 May 2004

    Conference

    Conference33rd European Marketing Academy Conference
    Abbreviated titleEMAC 2004
    Country/TerritorySpain
    CityMurcia
    Period18/05/04 → 21/05/04

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