Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability

C Gurau, A Ranchhod

Research output: Contribution to journal › Article

Original language	English
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Publication status	Published - 2001

Cite this

@article{b4021bc1772e4c9ba21a164515074bc4,

title = "Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability",

author = "C Gurau and A Ranchhod",

year = "2001",

language = "English",

journal = "Journal of Targeting, Measurement and Analysis for Marketing",

issn = "1479-1862",

publisher = "Palgrave Macmillan Ltd.",

}