Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability

C Gurau, A Ranchhod

    Research output: Contribution to journalArticle

    Original languageEnglish
    JournalJournal of Targeting, Measurement and Analysis for Marketing
    Publication statusPublished - 2001

    Cite this

    @article{b4021bc1772e4c9ba21a164515074bc4,
    title = "Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability",
    author = "C Gurau and A Ranchhod",
    year = "2001",
    language = "English",
    journal = "Journal of Targeting, Measurement and Analysis for Marketing",
    issn = "0967-3237",
    publisher = "Palgrave Macmillan Ltd.",

    }

    TY - JOUR

    T1 - Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability

    AU - Gurau, C

    AU - Ranchhod, A

    PY - 2001

    Y1 - 2001

    M3 - Article

    JO - Journal of Targeting, Measurement and Analysis for Marketing

    JF - Journal of Targeting, Measurement and Analysis for Marketing

    SN - 0967-3237

    ER -