Measuring and Managing the Relationship Quality of Social Media based customer relationships

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of 5th European Conference on Social Media
Editors	Vincent Cunnane, Niall Corcoran
Publisher	ACPI
Pages	283-290
Number of pages	8
ISBN (Electronic)	9781911218845
ISBN (Print)	9781911218838
Publication status	Published - 2018
Event	5th European Conference on Social Media 2018 - Limerick Institute of Technology, Limerick, Ireland Duration: 21 Jun 2018 → 22 Jun 2018

Conference	5th European Conference on Social Media 2018
Abbreviated title	ECSM 2018
Country/Territory	Ireland
City	Limerick
Period	21/06/18 → 22/06/18

Cite this

@inproceedings{da613da660054c67985467b72eda8d3a,

title = "Measuring and Managing the Relationship Quality of Social Media based customer relationships",

author = "Aishwarya Singhal and Paul Hopkinson and Sherif Fattah and Rodrigo Perez-Vega",

year = "2018",

language = "English",

isbn = "9781911218838",

pages = "283--290",

editor = "Vincent Cunnane and Niall Corcoran",

booktitle = "Proceedings of 5th European Conference on Social Media",

publisher = "ACPI",

note = "5th European Conference on Social Media 2018, ECSM 2018 ; Conference date: 21-06-2018 Through 22-06-2018",

}

TY - GEN

T1 - Measuring and Managing the Relationship Quality of Social Media based customer relationships

AU - Singhal, Aishwarya

AU - Hopkinson, Paul

AU - Fattah, Sherif

AU - Perez-Vega, Rodrigo

PY - 2018

Y1 - 2018

M3 - Conference contribution

SN - 9781911218838

SP - 283

EP - 290

BT - Proceedings of 5th European Conference on Social Media

A2 - Cunnane, Vincent

A2 - Corcoran, Niall

PB - ACPI

T2 - 5th European Conference on Social Media 2018

Y2 - 21 June 2018 through 22 June 2018

ER -