Measuring and Managing the Relationship Quality of Social Media based customer relationships

Aishwarya Singhal, Paul Hopkinson, Sherif Fattah, Rodrigo Perez-Vega

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of 5th European Conference on Social Media
EditorsVincent Cunnane, Niall Corcoran
PublisherACPI
Pages283-290
Number of pages8
ISBN (Electronic)9781911218845
ISBN (Print)9781911218838
Publication statusPublished - 2018
Event5th European Conference on Social Media 2018 - Limerick Institute of Technology, Limerick, Ireland
Duration: 21 Jun 201822 Jun 2018

Conference

Conference5th European Conference on Social Media 2018
Abbreviated titleECSM 2018
CountryIreland
CityLimerick
Period21/06/1822/06/18

Cite this

Singhal, A., Hopkinson, P., Fattah, S., & Perez-Vega, R. (2018). Measuring and Managing the Relationship Quality of Social Media based customer relationships. In V. Cunnane, & N. Corcoran (Eds.), Proceedings of 5th European Conference on Social Media (pp. 283-290). ACPI.