Means matter, but variance matters too: decomposing response latency influences on variance heterogeneity in stated choice experiments

J Rose, Iain Black

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2005
    Event34th European Marketing Academy Conference - Milan, Italy
    Duration: 24 May 200527 May 2005

    Conference

    Conference34th European Marketing Academy Conference
    Abbreviated titleEMAC 2005
    CountryItaly
    CityMilan
    Period24/05/0527/05/05

    Cite this

    Rose, J., & Black, I. (2005). Means matter, but variance matters too: decomposing response latency influences on variance heterogeneity in stated choice experiments. Paper presented at 34th European Marketing Academy Conference, Milan, Italy.