Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	International Encyclopedia of Business and Management
Editors	Malcolm Warner
Place of Publication	UK
Publisher	Thomson Learning
Pages	4153-4173
Edition	Second
ISBN (Print)	1-86152-161-8
Publication status	Published - Jan 2002

Cite this

@inbook{e2995db1f4b44436829c8ed9c3c1703a,

title = "Marketing",

author = "Elaine Collinson and Michael Baker",

year = "2002",

month = jan,

language = "English",

isbn = "1-86152-161-8",

pages = "4153--4173",

editor = "Malcolm Warner",

booktitle = "International Encyclopedia of Business and Management",

publisher = "Thomson Learning",

edition = "Second",

}