Marketing with metadata - How metadata can increase exposure and visibility of online content

M Moffat

Research output: Contribution to journalArticle

Abstract

The concept of metadata is briefly introduced and the benefits of exposing metadata for publishers and content providers are discussed. Various approaches for standardised exposure of metadata are described including; harvesting via OAT-PMH, distributed searching via Z39.50 SRU/SRW, and exposure of content for syndication via RSS. Case studies are used throughout to provide illustrative examples of these methods in action and a range of typical concerns relating to metadata sharing issues are addressed.

Original languageEnglish
Pages (from-to)23-40
Number of pages18
JournalNew Review of Information Networking
Volume12
Issue number1-2
DOIs
Publication statusPublished - May 2006

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