Marketing with metadata - How metadata can increase exposure and visibility of online content

M Moffat

doi:10.1080/13614570601136248

Marketing with metadata - How metadata can increase exposure and visibility of online content

M Moffat

School of Mathematical & Computer Sciences

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Abstract

The concept of metadata is briefly introduced and the benefits of exposing metadata for publishers and content providers are discussed. Various approaches for standardised exposure of metadata are described including; harvesting via OAT-PMH, distributed searching via Z39.50 SRU/SRW, and exposure of content for syndication via RSS. Case studies are used throughout to provide illustrative examples of these methods in action and a range of typical concerns relating to metadata sharing issues are addressed.

Original language	English
Pages (from-to)	23-40
Number of pages	18
Journal	New Review of Information Networking
Volume	12
Issue number	1-2
DOIs	https://doi.org/10.1080/13614570601136248
Publication status	Published - May 2006

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Marketing with metadata - How metadata can increase exposure and visibility of online content

Abstract

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