Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature

Iain Black

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-125
Journal	Journal of Medical Marketing
Volume	5
Issue number	2
DOIs	https://doi.org/10.1057/palgrave.jmm.5040215
Publication status	Published - 1 Apr 2005

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