Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	119-125
Journal	Journal of Medical Marketing
Volume	5
Issue number	2
DOIs	https://doi.org/10.1057/palgrave.jmm.5040215
Publication status	Published - 1 Apr 2005

Access to Document

@article{db4448b202654c87849ae4573d4581d9,

title = "Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature",

author = "Iain Black",

year = "2005",

month = apr,

day = "1",

doi = "10.1057/palgrave.jmm.5040215",

language = "English",

volume = "5",

pages = "119--125",

journal = "Journal of Medical Marketing",

issn = "1745-7904",

publisher = "Sage",

number = "2",

}