Marketing Masterclass — Pharmaceutical marketing strategy: Lessons from the medical literature

Iain Black

    Research output: Contribution to journalArticle

    3 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)119-125
    JournalJournal of Medical Marketing
    Volume5
    Issue number2
    DOIs
    Publication statusPublished - 1 Apr 2005

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