Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values

Paul J. Hopkinson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Cite this

@inbook{7421dcdd5b354def9122f4819bec6478,

title = "Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values",

author = "Hopkinson, \{Paul J.\}",

year = "2018",

month = mar,

language = "English",

isbn = "9781910158975",

series = "Global Management Series",

publisher = "Goodfellow Publishers",

pages = "209--232",

booktitle = "Fundamentals of Marketing",

}