Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values

Research output: Chapter in Book/Report/Conference proceedingChapter

4 Citations (Scopus)
Original languageEnglish
Title of host publicationFundamentals of Marketing
Place of PublicationOxford, UK
PublisherGoodfellow Publishers
Chapter12
Pages209-232
ISBN (Electronic)9781910158999
ISBN (Print)9781910158975, 9781910158982
Publication statusPublished - Mar 2018

Publication series

NameGlobal Management Series
PublisherGoodfellows Publishers
ISSN (Print)2514-7862

Cite this

Hopkinson, P. J. (2018). Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values. In Fundamentals of Marketing (pp. 209-232). (Global Management Series). Goodfellow Publishers.