Marketing in Transition: Harnessing technology whilst embracing sustainability and traditional values

Paul J. Hopkinson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationFundamentals of Marketing
Place of PublicationOxford, UK
PublisherGoodfellow Publishers
ISBN (Electronic)9781910158999
ISBN (Print)9781910158975, 9781910158982
Publication statusPublished - Mar 2018

Publication series

NameGlobal Management Series
PublisherGoodfellows Publishers
ISSN (Print)2514-7862

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