Marketing in Transition: From Recycling to Upcycling

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationFundamentals of marketing
Place of PublicationOxford
PublisherGoodfellow Publishers
Chapter12
ISBN (Electronic)9781910158999
ISBN (Print)9781910158975, 9781910158982
Publication statusPublished - Mar 2018

Publication series

NameGlobal Management Series
PublisherGoodfellow Publishers
ISSN (Print)2514-7862

Cite this