Original language | English |
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Title of host publication | Fundamentals of marketing |
Place of Publication | Oxford |
Publisher | Goodfellow Publishers |
Chapter | 12 |
ISBN (Electronic) | 9781910158999 |
ISBN (Print) | 9781910158975, 9781910158982 |
Publication status | Published - Mar 2018 |
Publication series
Name | Global Management Series |
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Publisher | Goodfellow Publishers |
ISSN (Print) | 2514-7862 |