| Original language | English |
|---|---|
| Title of host publication | Fundamentals of Marketing |
| Place of Publication | Oxford |
| Publisher | Goodfellow Publishers |
| Chapter | 1 |
| ISBN (Electronic) | 9781910158999 |
| ISBN (Print) | 9781910158975, 9781910158982 |
| Publication status | Published - Mar 2018 |
Publication series
| Name | Global Management Series |
|---|---|
| Publisher | Goodfellow Publishers |
| ISSN (Print) | 2514-7862 |