Marketing Environment

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationLondon
PublisherThomson Learning
ISBN (Print)1-86152-951
Publication statusPublished - 2002

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Collinson, E. (2002). Marketing Environment. In M. Warner (Ed.), International Encyclopedia of Business and Management (Second ed., Vol. 5, pp. 4222-4233). Thomson Learning.