Marketing Environment

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationInternational Encyclopedia of Business and Management
EditorsMalcolm Warner
Place of PublicationLondon
PublisherThomson Learning
Pages4222-4233
Volume5
EditionSecond
ISBN (Print)1-86152-951
Publication statusPublished - 2002

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

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