@inproceedings{7b9b75df31734e3d8d5bf07c9701fe74,
title = "Marketing Education – Towards an Integrated Degree?",
author = "Elaine Collinson and Deans, {Kenneth R.}",
year = "1994",
month = jul,
day = "4",
language = "English",
volume = "2",
pages = "731--732",
booktitle = "Proceedings of the Marketing Education Group{\textquoteright}s Annual Conference 1994",
publisher = "University of Ulster",
note = "Marketing Education Group{\textquoteright}s Annual Conference 1994 ; Conference date: 04-07-1994 Through 04-07-1994",
}