Marketing Discourse and Semiotics

Babak Taheri, Martin Gannon

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing communications
Subtitle of host publicationAn advertising, promotion and branding perspective
PublisherGoodfellow Publishers
Pages39-56
Number of pages18
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Publication series

NameGlobal Management Series
PublisherGoodfellows
ISSN (Print)2514-7862

Cite this

Taheri, B., & Gannon, M. (2017). Marketing Discourse and Semiotics. In Marketing communications: An advertising, promotion and branding perspective (pp. 39-56). (Global Management Series). Goodfellow Publishers.