| Original language | English |
|---|---|
| Title of host publication | Marketing communications |
| Subtitle of host publication | An advertising, promotion and branding perspective |
| Publisher | Goodfellow Publishers |
| Pages | 39-56 |
| Number of pages | 18 |
| ISBN (Electronic) | 9781910158968 |
| ISBN (Print) | 9781910158944, 9781910158951 |
| Publication status | Published - 2017 |
Publication series
| Name | Global Management Series |
|---|---|
| Publisher | Goodfellows |
| ISSN (Print) | 2514-7862 |