Marketing Communications: An advertising, promotion and branding perspective

Geraldine Bell, Babak Taheri

Research output: Book/ReportBook

Original languageEnglish
PublisherGoodfellow Publishers
Number of pages256
ISBN (Electronic)9781910158968
ISBN (Print)9781910158944, 9781910158951
Publication statusPublished - 2017

Publication series

NameGlobal Management Series
PublisherGoodfellow
ISSN (Print)2514-7862

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