| Original language | English |
|---|---|
| Publisher | Goodfellow Publishers |
| Number of pages | 256 |
| ISBN (Electronic) | 9781910158968 |
| ISBN (Print) | 9781910158944, 9781910158951 |
| Publication status | Published - 2017 |
Publication series
| Name | Global Management Series |
|---|---|
| Publisher | Goodfellow |
| ISSN (Print) | 2514-7862 |
Cite this
Bell, G., & Taheri, B. (2017). Marketing Communications: An advertising, promotion and branding perspective. (Global Management Series). Goodfellow Publishers.